Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...

As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

The stock market sell-off comes during economic uncertainty and after President Donald Trump declined to rule out the ...

Hyundai is standing by its DEI policies and launching a multicultural marketing campaign aimed at attracting Black consumers, ...

The National Institutes of Health focuses on nucleotides, not narratives—but both must be an essential part of its mission.

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

The best form of marketing is a personalised strategy that enhances the client experience, according to Megan Pope, marketing ...

In a statement, Trotter described his experience as a child with older relatives who struggled with Type 2 diabetes. Trotter ...

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's ...