Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

With demographics and consumer attitudes more dynamic than ever, how do companies see the landscape of market segmentation and brand positioning ... brands broaden their target customers or ...

A positioning statement for a business plan doesn't have to be long or elaborate, but it does need to point out who your target market is, how you'll reach them, what they're really buying from ...

At this point you must decide which and how many segments to target ... is the largest marketing community in the world, and we are here to help you be a better marketer. Allen Weiss is MarketingProfs ...