LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.

Below, additional key findings from the report, which was based on a survey of 423 B2B professionals, the majority of whom (57%) have marketing budgets under $500k. The same effective methods of a ...

The 2025 Advertising Outlook Report was informed by a recent survey of nearly 700 marketing professionals. It includes a foreword by Brian Wieser, CEO and Principal of Madison and Wall ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.” ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are ... rely on most to evaluate content performance are conversions, lead ...

For instance, a marketing agency used Einstein to prioritize leads based on their likelihood to convert, resulting in a 30% increase in sales productivity. HubSpot’s AI Lead Scoring: HubSpot ...