Brands can offer mobile coupons and ask consumers to double-opt-in for future marketing via SMS. “Retailers viewing holiday mobile campaigns as ‘one-offs’ are missing an important ...

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The Consumer Protection Act (CPA) allows sending unsolicited direct marketing communications (which is commonly seen as spam by many consumers) under certain conditions. However, if one looks more ...

We chose the best text message marketing software that gives businesses a competitive advantage when trying to engage customers and leads through the short message service (SMS) channel.

There are several tactful, effective ways to approach marketing via SMS that meet carrier opt-in requirements and increase customer satisfaction. Securing and maintaining opt-ins is the first, most ...

Thailand’s e-commerce sector is expanding at an unprecedented pace, with SMS marketing playing a crucial role in driving ...

The Americas have emerged as global leaders in SMS adoption among marketers, according to new research by Dotdigital, a global provider of marketing automation technology. The 2025 Global Benchmark ...

One of the key findings is that SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing when used for redemption, data collection and brand ...

SevenRooms, a platform in customer relationship management (CRM), marketing, and operations for the hospitality industry, has ...

The PayPal SMS Security Key adds another layer of protection to PayPal ... Customers can now choose to receive this unique six-digit security code via text message to their mobile phones prior to ...