Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

Because Trump Media's shares are up over the past year, another factor to consider is stock valuation. To do so, let's look ...

It calls the initiatives “a strategic evolution” of its sales and content divisions.” The post appeared first on TV News ...

For every 18-year-old on social media who thinks they need a big following just to make a few sales, there are 100 silent ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional ...

The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. The report was based on an analysis using ...