For example, study participants spent 7.5 seconds, on average, looking at takeover ads, whereas they spent only 0.7 seconds looking a mid-page unit (MPU) display ads. Ad gaze time decreases 37%, on ...
It’s “all hands on deck”, says Warner’s Houston, as the MPU searches for Nikki (Dania Ramirez), one of the MPU’s own. Houston, a former Army Captain, believes in structure and rules and ...
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