Move over, coffee. PepsiCo is launching a morning pick-me-up called Kickstart that will have the flavor of Mountain Dew and a hint of fruit juice, along with Vitamins B and C. Pepsi insists the ...

Mountain Dew recently launched Mtn Dew Kickstart, a drink that combined DEW, juice, and caffeine. Armed with an insight that "staying in is the new going out", we positioned Mtn Dew Kickstart as a ...

Plus, Mountain Dew Kickstart Grape will be discontinued in January. Unfortunately, there are no new Mountain Dew flavors set ...

Songwriters: Darold Ferguson, Nayvadius Wilburd, Carlton May’s, Jr. Producer: Honorable C.N.O.T.E.

Earlier this year, Mountain Dew jumpstarted excitement for two new flavors of Mtn Dew Kickstart by leveraging a real-time, consumer-driven Snapchat story (see story). Prior to the Super Bowl, Mountain ...

In line with the company’s wider strategy to focus its innovation pipeline on products that meet nutrition and dietary preferences, PepsiCo will continue to elevate its focus on positive choices in ...