Mountain Dew recently launched Mtn Dew Kickstart, a drink that combined DEW, juice, and caffeine. Armed with an insight that "staying in is the new going out", we positioned Mtn Dew Kickstart as a ...

Songwriters: Darold Ferguson, Nayvadius Wilburd, Carlton May’s, Jr. Producer: Honorable C.N.O.T.E.

Plus, Mountain Dew Kickstart Grape will be discontinued in January. Unfortunately, there are no new Mountain Dew flavors set ...

Move over, coffee. PepsiCo is launching a morning pick-me-up called Kickstart that will have the flavor of Mountain Dew and a hint of fruit juice, along with Vitamins B and C. Pepsi insists the ...

There have been some rumblings in the Mtn Dew community that Mtn Dew Baja Blast is not, in fact, going to be a permanent ...

Becky G tells PEOPLE that she had a blast on the set of Mountain Dew's 2025 Super Bowl commercial, revealing the nickname she was given while filming.

Mountain Dew is pushing the concept of a town takeover to the next level, as they want to "rename" a small Texas town after ...

Earlier this year, Mountain Dew jumpstarted excitement for two new flavors of Mtn Dew Kickstart by leveraging a real-time, consumer-driven Snapchat story (see story). Prior to the Super Bowl, Mountain ...

The unincorporated town of Dew, about 90 miles south of Dallas, would receive some perks in exchange for changing its name.

A petition would rename the Texas city of Dew as Hard Mtn Dew, which is the name of the soft drink's hard- or spiked-soda counterpart.