Amazon Prime Video's coverage of the NFL is bringing in increasing viewership with figures from 2024's slate of 'Thursday Night Football' games released. 'TNF' has seen a rise in viewership.

As of the start of the NFL season, a total of 439 SEC players were on NFL rosters, according to the league. The Super Bowl is set to kick off at 6:30 p.m. ET at the Superdome in New Orleans.

Coupled with the newfound viral fame, the small business’ sales have skyrocketed throughout the NFL ... brands on Amazon, celebrity fragrances and Taylor Swift outfits. More from Billboard ...