When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

is truly taking the brand to the next level. Launched on December 10, 2024, Joon Loloi offers contemporary home furnishings from sofas to accent chairs, lights, and pillows—all at attainable prices.

It went from a one car brand to a three-car brand in just 12 months, with the launch of the Polestar 3 and 4. Next year is the year of the Polestar 5 – the rival to the Tesla Model S.