Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

From the infamous $5,000 fine in 1985 to $1 billion in sales in the first half of 2019, Michael Jordan and Nike have built an institution with Air Jordans. The swoosh disappeared in the second ...

In 1985, the iconic red and black Air Jordan 1 got banned from the NBA and a slick marketing move by Nike turned the challenge in an opportunity. Nike and Jordan Brand began celebrating the 40th ...

Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...

"I love them! They are super comfortable and I love the way they look," says a reviewer. "Look great and fit well. Quite new ...

Once-coveted Air Jordans and Air Maxes are ... those sneakers are not being put on promotion and they are holding up their prices," she told Insider. Nike's been in this position before.

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

Save $40 on some of Nike's most popular women's Air Jordans + an extra 25% off for Nike Members. The Arena Media Brands, LLC and respective content providers may receive compensation for some ...

It's interesting to note that Michael Jordan and ... Jordan's promotion of a luxury product that was beyond the means of many low-income households. Everyone had to own a pair of Air Jordans ...

A short film created for the platform wonders what the world would look like if Nike eschewed the famous fine by following the rules. (For those who don't know the legend of the OG Air Jordan 1 ...

Michael Jordan's Nike Air Jordan 1 "Bred" will forever remain legendary. From the story of being banned surrounding it to the story of Nike's unforgettable ad on TV, the shoe defined the Jordan ...