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A History of Nike and the Brand's Athlete Partnerships
Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...
Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...
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Jordan Brand Becomes Nike’s Best-Performing Division With $7B In Revenue
Jordan Brand is Nike’s best ... when I think about it with the team, to be both collaborative to take advantage of the wealth of opportunities that Nike offers us, while also being free to ...
Sports Illustrated19d
Nike, Jordan, & Converse Plan to Dominate NBA All-Star Weekend
However, NIKE Inc. has already ... era’s “We Believe” team. Four decades after Michael Jordan stepped onto the NBA All-Star stage for the first time, Jordan Brand will invite the Bay Area ...
The Sports Rush11d
Michael Jordan’s Brand Kicks Off 40-Year Anniversary Celebration With a 1,200-Drone Show in Bay Area
Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.