I went as light as possible without bleach for a ... neutral blonde and non-brassy highlights.” As someone with ...

This is perhaps why Bleach London’s range of at-home products ... colour pigment that will penetrate and lock in deeper into the hair to ensure longevity of colour and there is direct dye pigment that ...

That’s why it has worked wonders for me, both when my home-bleached hair was on the brink of snapping off and now with my (albeit healthier) color-treated red hair. Olaplex is a bond builder ...