Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Sounds you consciously perceive affect your brain differently than sounds you don't, a recent Yale study found.

Her research leverages neuroimaging data and computational algorithms to understand the neural basis of high-level perception, maps individualized functional brain topographies, and examines the human ...

The perfumer is faced with the task of creating a loved fragrance, and therefore attempts to dialogue with the consumer. The premise is that the end-user of your product can help you design a better ...

By: Maurice H. Yearwood, Amy Cuddy, Nishtha Lambaa, Wu Youyoua, Ilmo van der Lowe, Paul K. Piff, Charles Gronin, Pete Fleming, Emiliana Simon-Thomas, Dacher Keltner ...