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No one knows how many people are actually watching TV anymore
Once upon a time, the Nielsen Ratings were the alpha and omega of TV viewership ratings. For decades, the marketing firm had ...
Good Question: How do TV stations know how many people watched a show or event?
How do television programmers know how many viewers watch a show or event? For example, 60 million viewers watched a series ...
YouTube Users Watch On TV More Than Mobile
YouTube launched 20 years ago reached another milestone, as viewers are now watching more content on TV than mobile. Globally ...
For many viewers, YouTube is TV now. What that means for Hollywood
Streaming hours on YouTube, including the YouTube TV live television service, increased 27% in 2024, making it “by far the ...
YouTube is the new television: More people now watch on TV than mobile
"TV screens have officially overtaken mobile as the 'primary device for YouTube viewing in the US,'" Mohan said, which is a ...
Den Of Geek7d
The White Lotus Season 3 Ratings Reveal Appointment TV Is Alive and Well
Though the binge-watching model of television popularized in the streaming era has changed how a lot of people watch TV, there’s still nothing like sitting down to watch a show live, knowing ...