Watching what you want, when you want, can be a great convenience, but is hyper-personalisation diluting the cultural impact of advertising? Cat Botibol, Business Development Director at Secret Cinema ...

After binge-watching a favorite show on Netflix ... on five personalized marketing predictions you can use to help prepare your marketing strategy. Check it out below, and use the five tips as you ...

Consumer expectations have shifted significantly over the years, with more people seeking personalised experiences that cater to their unique preferences. Generic, one-size-fits-all marketing is no ...

Netflix struck high-profile deals with ... the return of "Stranger Things" this month with flashy marketing efforts like a custom sneaker line and pop-up Scoops Ahoy ice-cream shop reminiscent ...

Twentieth Century Fox and Netflix Inc. have expanded their non-exclusive digital distribution partnership to push new content across PCs, Macs, televisions and mobile devices. The agreement adds ...

The streaming-video service is opening the door for more marketing ... Netflix was the most willing to experiment with those partnerships. It worked with brands like Funko and Lego to make custom ...