Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...
Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...
Arief Yahya di Anugerah MarkPlus Marketeer of The Year (MoTY) 2018, Kamis (6/12). Menpar yang 5 tahun berturut-turut ...
Philip Kotler is Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of Marketing Management, one of the most widely used marketing books in ...
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Crompton's Built-In Kitchen Appliances Business Case Study Showcased in the India Edition of 'Essentials of Modern Marketing'Crompton's inclusion in 'Essentials of Modern Marketing - India Edition' by Philip Kotler is a direct result of our commitment to excellence in business and marketing strategies. By establishing ...
Philip Kotler The latest science to claim answers comes from economics, strangely, in the idea of “behavioural economics.” President Barrack Obama is described as being guided by behavioural ...
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