Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code (Brief Case)." Harvard Business School Teaching Note 913-575, May 2013.
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)." Harvard Business School Teaching Note 114-250, January 2011.
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