The energy drink landscape, once dominated by the high-octane, sugary concoctions of Red Bull GmbH and Monster Beverage Corp., is undergoing a dramatic transformation. As consumers increasingly ...
In response last year, Monster renamed its brewing segment Monster Brewing Co. from CANarchy; a new leadership team was ...
Executives acknowledged softness in the energy drink market this ... Nielsen data shows Monster recapturing market share as competition with Red Bull, Celsius (CELH), and Alani Nu intensifies.
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