Meta is testing a highly anticipated feature on Instagram Reels that allows users to pause a video just by tapping on it. For now, the ability to pause videos is only available to a small group of ...

Meta is testing a highly requested pause feature with a small group of users on Instagram Reels. The new feature is the latest sign that Meta is looking to capitalize on TikTok's uncertain future in ...

Meanwhile, Instagram Reels users are encountering a problem of the platform's own making: Meta, in all its wisdom, is making it easier than ever for users to see who liked a particular reel.

which included the statement that Instagram only recommends videos to unconnected audiences that are 90 seconds or less. “[We] find that the sweet spot for engagement is with reels between 30-90 ...