Marketing should continue to focus on its strengths—brand-building, demand generation, and lead nurturing—while sales should ...

How do they do it? Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the ...

A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...

“I’d love to say that it was a marketing strategy, but it is an authentic relationship,” Donovan said. “And we’re happy to have it, and it’s been nothing but good for us.” It came ...

Marketing leaders spend too much time wondering whether they ... that doesn't always translate into a great working relationship. If you think the agency you've hired doesn't understand your business ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

Thereby, conceptual and methodical basics of customer relationship management (CRM/Customer Management) and direct marketing (DiMa) are presented. During the course students deal with current topics, ...

ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM). Lord, a proven leader in marketing technology ...

NEW YORK--(BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM).