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Roger Federer-Backed $2B Brand Makes Massive Identity Overhaul After 'Muppet' Elmo’s Sly Jab
Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...
Tennis6y
Federer stuns by appearing in Uniqlo instead of Nike
The reported deal is for 10 years and worth upwards of $300 million, and he will be paid even if he's not on tour. Before Federer, Kei Nishikori was the biggest name wearing the Japanese brand ...