Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing ...

iMessages are Apple's messaging service, which means they are sent over the internet using Wi-Fi or your data plan, while the green bubbles mean you’re sending a standard SMS or MMS. These ...

This week Starbucks launched mobile calls-to-action for its “Frappuccino Fun All Summer Long” SMS and MMS opt-in program. Starbucks also announced its second-quarter 2014 results yesterday ...