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Empathy with ‘sad’ bananas compels shoppers to reduce food waste, research shows
Labelling bananas with sad facial expressions sounds cute, but there’s very much a serious purpose “The need to belong is one of the most basic human motivations, and applying sadness to ...
Warc1y
Do consumers prefer sad faces on eco-friendly products? How facial expressions on green products in advertisements influence purchase intentions
Consumers exposed to positive (versus negative) expression report higher green purchase intention for functional (emotional) appeal. The moderating effect of product facial expressions works partly ...