Samsung is emailing customers the code “S25APP” which knocks 5% off the total price of the device when it is bought in the Samsung Shopping app. This appears to be a rebrand of the long-standing “APP5” discount issued to first-time buyers.

The one Galaxy AI tool that's already showing potential is the Now Brief, which draws info from various apps into one easily-accessible widget. By default, it lives on your home screen, but it can also be found in the Edge panel that appears when swiping in from the side of the screen, or on the lock screen when it's got an update for you.

On the surface, it looks like Samsung did the bare minimum to release a new flagship phone. However, once you spend time with the Galaxy S25 Ultra, you'll