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The other “cousin” from Boston: Derrick White partners with Sam Adams to release Derrick “White” AleYour *other* cousin from Boston! Celtics star Derrick White partners with Sam Adams to release a limited-edition Derrick “White” Ale beer. “The (Derrick) White Ale combines refreshing ...
Samuel Adams is using a combination of a mobile sweepstakes, advertising and social media together to help introduce a new seasonal Belgian-style beer to the United States market. The new marketing ...
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