If so, one good place to start is deciding between serif vs sans-serif fonts. Serif and sans-serif fonts are the two major categories of typeface, each conveying distinct aesthetics and associations.

Helvetica is a common sans-serif font. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.