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Over the past few years, researchers have tried to make virtual reality (VR) experiences even more immersive and personal.

VR is incredibly immersive for sight and sound, developers are making headway into touch, and even smell is starting to ...

Virtual reality (VR) is about to become even more immersive with a new invention that lets you taste food while using VR ...

Novel technology intends to redefine the virtual reality experience by expanding to incorporate a new sensory connection: taste.

Novel technology intends to redefine the virtual reality experience by expanding to incorporate a new sensory connection: ...

Technology is opening up all sorts of new avenues for market researchers, but ultimately they’re still relying on the quality of the data they collect and how they interpret that to deliver useful ...

For example, back in 2022, the experts over at Stockholm University created a machine called olfactometer, which let users smell what they were seeing in a game while wearing a VR headset.