Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary public attitudes and actions. Iconic messengers have proven to be effective ...
You might remember the Disney film “Bambi” for its heartbreaking family story. But did you know that in 1942, Disney loaned the characters to the Cooperative Forest Fire Prevention program for one ...
Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...
Smokey Bear made his first appearance on a wildfire ... fire stations and other events to spread his message. We recently caught up with him at a park in Gatlinburg, Tennessee, along with Smith ...
Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...
Smokey Bear’s message that “Only you can prevent forest fires” is appropriate for an area recently experiencing dry conditions and high winds. It’s also hard to forget, with a towering ...
The DNR’s Wildland Fire Division used federal grant money to wrap 10 cache trailers with prevention messaging and Smokey Bear ...
Social psychology identifies the issues and media psychology shapes the messages and stimulates ... For more than 80 years, Smokey the Bear' has persuasively led public information campaigns ...