Matthew Pittman is a professor of advertising at the University of Tennessee in the US. In 2022, Pittman and his colleague Eric Haley, conducted three online studies on Americans aged 18-65 to examine ...

Social media is reshaping young minds, fueling addiction, and sparking legal battles. Are platforms doing enough to protect users?

But what kind of impact does Wendy’s social media activity have on its bottom ... than an advertisement,” explained Todd Lombardo, Managing Director of Brand & Social at creative agency ...

Social media platforms have transformed the way individuals interact, communicate, and consume information. For the youth, ...

Social media has transformed the way people communicate, connect, and share their lives. While it offers many benefits, such ...

In an age where social media promises to connect us, a new Baylor University study reveals a sobering paradox – the more time we spend interacting online, the lonelier we may feel.

The Managing for Social Impact and the Public Good co-concentration is jointly sponsored by the Business Law and Society, Information Systems and Marketing departments. It is designed to be a second ...

The government will engage social media companies ahead of the upcoming general election to remind them of the need to comply with the laws, especially those concerning foreign interference. If ...

and social media (approx. 30 minutes) in school, but the study suggests that the impact is small and that school policies banning recreational phone use didn't lead to a meaningful reduction in ...

Dash Social’s Creator Management platform meets this ... Evaluate creator impact with metrics like Earned Media Value (EMV) to demonstrate measurable ROI for your campaigns.