The airline won't begin reconfiguring aircraft with extra-legroom seats until the middle of 2025. It had planned to start ...

Southwest customers will notice a familiar seat distribution system replacing the unique “first-come, first-served” system that the airline used for nearly fifty years. For those who have ...

The airlines’s transformation plan promised to modernize its customer experience to boost profits. Efforts are already paying ...

"Not coincidentally, there's a greater benefit to doing so with Southwest, where seating is first-come, first-served. Boarding early gets you access to a better seat on board," said Leff.

Southwest Airlines reports strong Q4 performance with record revenue but misses revenue expectations, plans $750M share ...

Despite pressure to cut costs and an activist investor campaign, Southwest reported a healthy profit for the fourth quarter.