Although the Squishmallows cereal just hit Target’s shelves recently, it’s already getting a ton of love from shoppers. “So good!” wrote one reviewer. “I prefer this over Lucky Charms.

Sega and Jazwares have released a range of ice cream-scented Sonic the Hedgehog Squishmallows. Sonic, Tails, Shadow, Knuckles, Amy, and Rouge make up the collection and they're all 5.5 inches tall.

Sanrio has already revealed and released its Valentine's Day 2025 Squishmallows. Hello Kitty, Cinnamoroll, and My Melody's new squishy plushes are all $12.98 each at Walmart. Disney has also ...

Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows soft toys to develop a product line inspired by ...

BLDR sets are designed by Jazwares, the company that took the world by storm with Squishmallows plushies (which also star in their own BLDR sets). Notably, the bricks included in its sets are ...