The premise of legendary P&G CEO A.G. Lafley's new book is that strategy is actually pretty ... It's a simple 5-step framework that's robust enough to make an $8 billion dollar decision.

Working on the planning is important as this strategy guides how one create and market the product or service based on internal and external analysis. This step for planning strategy requires ...

Fortunately, retirees and people approaching retirement can take steps to help ensure their retirement income remains secure. One essential component of retirement security: strategic ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...