Surf apparel shop, Sera’s Surf and Shore, is closing its Ala Moana location in two weeks after more than 57 years.

Working in a cool surf shop doesn’t even feel like a real job ... who have never surfed who own brightly colored Ron Jon shirts. Rip Curl? It has outlet stores that feel more like Best Buys ...

Costa Mesa-based Liberated Brands filed for Chapter 11 bankruptcy on Sunday, according to the industry trade publication Shop ...

The shop is so iconic that it attracts surf and beach lovers from around the world, all seeking ways to take the laid-back surf and beach lifestyle home with them. From T-shirts to bathing suits ...