Swatch — the parent of Longines, Omega, and Tissot — is seeing sales slump, and it's because of China
Watch group Swatch saw its sales decline by more than 12% and its profits by 75% in 2024.
GQ1mon
The Omega x Swatch MoonSwatch Collaboration Just Got Even Better
and the Swatch x Omega MoonSwatch phenomenon will certainly be in the mix. Now, the affordable link-up—which has successfully brought together two legendary brands on different ends of the ...
gearpatrol1mon
Did the MoonSwatch Influence Omega’s Latest Speedmaster?
Today, Omega launched two brand-new versions that do something no other watch from ... Come again? Just last year, Swatch introduced a moonphase complication to its Omega x Swatch MoonSwatch line in a ...
WATCHPRO13d
CORDER’S COLUMN: Could Omega have outbid Rolex and LVMH for F1 deal?
LVMH is the new Global Partner for Formula 1, arguably the most valuable sporting franchise in the world. Advertising slots ...
GQ1mon
Omega’s Latest Speedmaster Features an Actual Piece of the Moon
We saw the brand (and Swatch) add double-moonphase complications to the MoonSwatch not too long ago. Given the multi-year development timeline for new movements, is it possible that Omega decided ...
Swatch Group Cuts Dividend on Lower Sales Due to Weak China Demand
The watchmaker reported lower net sales for last year, as sales and market-share gains in the U.S., Japan, India and the ...
Every Blancpain x Swatch Watch, Ranked
Despite the MoonSwatch's stratospheric success, the Blancpain x Swatch line came like a bolt from the blue. The big blue, ...
Jeweller Magazine9d
Swiss brands face sales struggle in key market
The Swatch Group has reported a significant decline in sales over the past financial year. The Swiss manufacturer of brands such as Omega, Longines and Tissot reported a 14.6 per cent decline in sales ...