Some brands might have been happy to have the requisite signage next to the track. TAG Heuer, on the other hand, decided to ...

While TAG Heuer may not cater to the most devoted watch aficionados, it has firmly established itself as a popular entry point for men seeking luxury. Owned by LVMH since 1999, it’s one of many luxury ...

When you think of watches which link to motorsport, chances are you're picturing a TAG Heuer. The brand has a history with all things petrol-powered which no other can claim, having been strapped to ...

Add in the fact that this year is Formula 1’s 75th anniversary, and it only makes sense to celebrate with a brand-new watch — or more accurately, a massively upgraded addition to a partnership that ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Watches and motorsport have a close-knit relationship. Tachymeters stamped onto bezels can be used to measure the average speed of a car over a known distance, and some of the world’s most ...

Will that translate to sales? This week, Tag Heuer introduced additions to its Formula 1 collection of watches, priced from £4,100. That will put it out of reach of many new-generation F1 fans.

TAG Heuer has unveiled an adrenaline-fuelled update to its Formula 1 collection at LVMH Watch Week 2025. This iconic Swiss watchmaker introduced five new models, including a standout Formula 1 ...

A few weeks ago, TAG Heuer had an accelerated start to the year by dropping three Instagram posts titled ‘We Are Back’. In ...