While TAG Heuer may not cater to the most devoted watch aficionados, it has firmly established itself as a popular entry point for men seeking luxury. Owned by LVMH since 1999, it’s one of many luxury ...

Some brands might have been happy to have the requisite signage next to the track. TAG Heuer, on the other hand, decided to ...

Add in the fact that this year is Formula 1’s 75th anniversary, and it only makes sense to celebrate with a brand-new watch — or more accurately, a massively upgraded addition to a partnership that ...

TAG Heuer has unveiled an adrenaline-fuelled update to its Formula 1 collection at LVMH Watch Week 2025. This iconic Swiss watchmaker introduced five new models, including a standout Formula 1 ...

Will that translate to sales? This week, Tag Heuer introduced additions to its Formula 1 collection of watches, priced from £4,100. That will put it out of reach of many new-generation F1 fans.

A few weeks ago, TAG Heuer had an accelerated start to the year by dropping three Instagram posts titled ‘We Are Back’. In ...

TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections. This year looks set to be no different.

Such was Tag Heuer’s closeness to Formula 1 that in 1986 it secured the right to use the name on its watch designs; the original TAG Heuer Formula 1 has enjoyed a phenomenal burst of popularity among ...

There is perhaps no watchmaker more synonymous with motorsport than TAG Heuer ... of entire watch families named for the pursuit—Monaco, Carrera, and, yeah, Formula 1—the Swiss maker has ...