The ad was targeting or was supposed to target a conscious young audience but failed. The main reason was that people saw it as Pepsi’s attempt to trivialise a serious matter. The ad appeared ...

On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that creates real-time models for targeting ads.

Michael Madigan’s jury is made up of ordinary Illinoisans whose lives have likely been affected by the former speaker, given ...

Think of it as an “AND” relationship here. A user must belong to all targeted audiences to see your ad. Example: You target people who are “travel buffs” AND people located in Oregon.

"For Target, with an inclusive audience, this is their version of brand suicide," said Eric Schiffer of Los Angeles-based Reputation Management Consultants, which advises U.S. corporates and ...