has been used since the early 80s to give a more accurate picture of the target consumer. A newer twist is cohort marketing, which studies groups of people who underwent the same experiences ...

Target was hit with a class action suit claiming the retailer duped investors about the company's DEI policies and tricked them into buying stock at an artificially inflated price.

Unlike Budweiser, which had a loyal following within conservative circles and a marketing campaign built on the patriotic symbolism which resonates with the right, Target has been more favorably ...

That’s where target marketing comes in. This important strategy will help you focus your efforts on specific customer groups, making it easier to connect with the right people and effectively meet ...

With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Since last week, when the controversy kicked off online, Target lost $9 billion in market value ... and a “Cure Transphobia, Not Trans People” sweatshirt. The three items are no longer ...