PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When it comes to Valentine's Day nails, there's no better inspiration than Taylor Swift's 7th album. Set the mood with these "Lover" manicures.

I’m calling this next staple the “Taylor-ed suit ... but that hasn’t stopped Swift from entering her corset era. Perhaps it’s the Travis Kelce effect or something else entirely ...