Procter & Gamble?s Tide brand is continuing to prove it is a powerful force in mobile with a campaign that promotes the company's new Tide Pods detergent products. Tide is using mobile bar codes on ...

Amy Krehbiel is Brand Vice President for P&G North America Laundry and oversees a portfolio of leadership brands including Tide, Gain, Dreft, and Ariel. Amy Krehbiel is Brand Vice President for P&G ...

Southern Tide is a way more mature brand than it was in 2016 when college student Allen Stephenson created a colorful polo shirt with a skipjack fish as its logo. But that polo with its ...

Cannabis retail giant High Tide Inc. (NASDAQ:HITI) (TSXV:HITI) (FSE: 2LYA) is expanding its international brand portfolio through the acquisition of the Queen of Bud brand. The Alberta-based ...

To respond to changing customer habits in a traditional and saturated category, we identified a golden opportunity for Tide and Ariel and created a new ... sustained investment in brand, we were able ...