Apple is hard at work promoting the new iPhone 16e in a way that only Apple can. Tim Cook and his team are literally comparing Apples to Apples.

Apple has officially announced the iPhone 16e shortly after CEO Tim Cook had teased 'the newest member of the family'. This will be a cheaper and more accessible version of the latest iPhone model, though it'll still pack many of the features which Apple customers would expect from the newest stuff.

The iPhone 16e will be larger in size, utilize Face ID, feature a USB-C charging port and include a 48-megapixel camera lens.