CINCINNATI (WKRC) - The Calm Caterpillar offers toys that help improve children's mental, emotional, and social health. The toys were inspired by more than ten years of school-based programming. The ...

"All dogs need to eat, so using [puzzle toys] to make their life more interesting and fulfill innate behavioral needs is a convenient way of increasing their mental well-being," says Shay Kelly ...

he says people are cashing out for toys. “This cultural turning point started with millennials, but really came to light with Gen Z. It came down to mental wellness at a very simple level ...

A part of this rise is plain luck, driven by young adults’ Jellycat hype during a lonely lockdown, but experts say the toy company leveraged other key marketing strategies. Sitting on the ...