The government is considering measures to prompt Japanese green tea farmers to shift more production to tencha leaves that can be ground into matcha powder, from sencha, commonly consumed in Japan, to ...

Jintaro Yamamoto runs a 180-year-old tea farm, one of the oldest in Uji, Japan. We visited his farm to find out what makes ceremonial-grade matcha so exceptional? And why it's so expensive.

It produces around 40 percent of renowned Uji tea and 20 percent of choice Tencha leaves used in matcha nationally. The vista of the mountain tea plantations attracts many tourists. Discover how ...

Visitors from around the world flock to Kyoto Prefecture’s Uji City for some of the best-quality ... duration of the event includes a number of consecutive holidays during Japan’s annual Golden Week ...

Japan's green tea exports had surged around nine-fold to a record 29.2 billion yen ($185 million) over the 15 years through 2023, lifted mainly by matcha on the back of the increased popularity ...