The Warc Creative 100, an independent global benchmark of the world’s most awarded campaigns and companies for creativity has ...

As the ad world girds its loins for the awards season - Cannes starts on June 20 so it should be hot - WARC has announced its Creative 100, what used to be the Gunn Report, which tots up the winners ...

The US remains TikTok’s largest ad market, but its revenue share there is projected to decline to 34% by 2026.

These words nicely encapsulate the industry's existential challenge: how to effectively measure the impact of marketing and advertising ... We’re long-term subscribers to WARC and it’s a tool we use ...

Global advertising spend is set to fall by 8.1% – $49.6bn – to $563bn this year, according to WARC Data's latest Global Advertising Trends report. Based on data from 96 markets, this is an absolute ...

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...

If a ban in the US is avoided, TikTok is forecast to earn $11.8bn in US ad revenue this year (up 21.0%, outpacing overall US ...

Yet, podcast advertising spend remains low. Warc Media forecasts that global podcast ad spend reached $4.8bn in 2024, will exceed $5bn in 2025, and amount to $5.5bn in 2026, but year-on-year ...

Advertising & Promotions - Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from ...