In markets like the UAE and Brazil, podcast listenership among all adults has exceeded radio, whereas countries like Germany and China exhibit subdued and downward trends, according to Warc Media ...

While many channels saw a swift bounce-back from reduced investment in 2023, global radio ad spend appears to have settled at a new, lower post-pandemic norm. As detailed in WARC Media’s latest Big ...

Radio Flyer's passion for design began over a century ago ... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the ...

Overall, younger cohorts spend more time on podcasts each day than older age groups, said WARC. As of Q2 2024, podcast reach among Gen Z audiences worldwide (68%) exceeds radio by ten percentage ...