And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

Gen Alpha slang, from “slay” to “rizz,” is baffling parents and leaving adults scrambling to decode the new vocabulary.

Generation Beta officially starts this year. Researchers have already predicted the world they will come of age in.

Comedian Kalah Lovegrove with her kids RJ, 13, Jona, 7, and Ava, 9. Picture: Brett Hartwig Born between 2010-2024, Gen Alpha are the first generation to grow up in a world completely intertwined ...