Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin ...

LONDON — Primark has teamed with Victoria Jenkins, the founder of Unhidden Clothing, on a 49-piece adaptive clothing range for men and women that will go on sale from Jan. 28. The collection will be ...

Primark’s adaptive clothing range has been thoughtfully designed in collaboration with disability ... [+] organisations and consumer focus groups. Features such as easy-to-use fastenings ...

Primark sells men’s, women’s, kids and home products under its own label as well as licensed merchandise. The expansion has been steady, and not overly aggressive, with Primark selectively ...