The Australian Open might look a little different this year if you’re livestreaming it on YouTube. That’s because the ...

Like many sporting events, the Australian Open doesn't actually have the broadcasting rights to post content during or after matches. It's a weird concept considering they're the ones hosting the ...

MELBOURNE, Australia (AP) — Maybe attending sports events in person is too been-there ... Players are represented by ...

The first professional tennis tournament of 2025 is using a clever way to ensure more people can watch the matches. As explained by tennis reporter Bastien ...

Tennis Australia’s live broadcasts of Australian Open 2025 matches on their official YouTube channel features animated ...

The Australian Open's animated tennis livestreams are making a splash. U.S. leagues have used similar technology to put ...

Produced in-house by Tennis Australia, video game-like recreations of live matches featuring digital player avatars have been taking over the internet.

The Australian Open has taken a bold step in tackling broadcasting restrictions this year, offering tennis fans a unique ...

Tennis fans worldwide ... the director of the Sports and Entertainment Law Institute at the University of New Hampshire, told NPR that while animated characters could certainly help bring in ...

MELBOURNE, Australia — Maybe attending sports events in person ... Players are represented by characters that look like something out of a Wii game — not exactly perfect portrayals of Coco ...