Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Rapper Ye, or Kanye West, has launched a new line of merchandise, BULLY, based on his upcoming album by the same name.

Ye, formerly known as Kanye West, has unveiled his latest footwear design. The shoe, called SLPRS, is a foam-like slipper priced at $20 and is available for purchase on his website, yeezy.com.

shorts with an elastic waist and the slipper-shoes he introduced this week, sells for $20. Though Ye once jockeyed for attention on the runway, his designs now have more in common with Army ...